Masi’s Cookies is a handmade cookie brand born in Lugano with the goal of bringing something unique to the market: bold, creative flavors combined with a fresh and distinctive visual identity, designed to stand out in a competitive food space.

Our Contribution
For Masi’s Cookies we took care of:

• Website: designing and building the website to showcase the brand and make the customer journey simple, engaging, and conversion-driven.

• Design: creating the visual identity, packaging, color palette, and overall look & feel consistent with the brand’s young and playful personality.

• Branding: defining the brand’s personality, tone of voice, and storytelling, ensuring strong positioning and recognizability.

• Go-to-market: supporting the launch by shaping the elements that allowed the brand to enter the market with a strong and memorable image.

The Result
Thanks to a combination of product quality and a consistent brand identity, within just a few months Masi’s Cookies sold over 5,000 cookies.

A local success story that proves how a strong brand strategy can accelerate growth from day one.